Author Archives: Bill Fetter

How to use the Zapier Paths Tool Correctly

I love Zapier, even though I pronounced it wrong for years (hint: it rhymes with 'happier'). It allows you to do all those…
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How to Integrate LinkedIn Lead Gen Forms with Account Engagement (Pardot)

This is a video presentation from the Tampa Account Engagement (Pardot) user group that walks through this process that I outlined in an…
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My Engagement Studio program grew Fangs!

Have you ever tried to reconnect nodes in...oh this is awkward phrasing...an Account Engagement (f/k/a/ Pardot) Engagement Studio program, and ended up with…
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How to prevent lazy loading from messing with your iframe embedded forms

Sometimes I come across these edge cases where a solution is discovered to an obscure or tricky problem, and I just have to…
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Use this simple trick to quality check your list email builds before sending

You should be using the built in email render testing in Account Engagement (F/K/A Pardot) to check the appearance of your emails before…
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Flows vs Engagement Studio: What to use When?

I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step automation…
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