Category Archives: Nebula Consulting

Marketing Cloud for Account Engagement customers – What, How and Why?

As an Account Engagement User, you’ll have seen this banner displayed since the Winter ’25 release prompting you to explore what is new…
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Switching from Hubspot to Account Engagement (Pardot)

Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year, we’ve seen an…
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Webinar: The Future of Salesforce Marketing

Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This allows users to…
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Personalise emails with a formatted date in Account Engagement

One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from a date field…
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Data Cloud & Account Engagement – What you need to know

Data Cloud is Salesforce’s answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing Cloud, Tableau and…
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Marketing Cloud Growth vs Account Engagement (Pardot)

Earlier this year we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing…
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Using Engagement Studio Programs for Lead Assignment

To facilitate the push of a prospect into Salesforce from Account Engagement (AE), the prospect must be assigned and this assignment can be…
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Increase productivity with Sales Engagement Basic

Are you getting the most out of your Sales Cloud Enterprise licences? The chances are there are features that are included in what…
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Dynamic Content vs Snippets in Account Engagement

With all the new changes, upcoming features and new products it can sometimes get a little confusing or overwhelming.
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Use AI to Generate Content in Account Engagement

In the Spring’24 release, Advanced and Premium Account Engagement customers were given the gift of generative AI in the form of Einstein Assistant. 
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