Category Archives: Nebula Consulting

Get More Out of Your Leads with These Best Practices

Creating Leads is an excellent feature of Salesforce for one specific reason: it prevents bad data from entering your system and clogging up…
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Become an HTML email marketing expert

As a digital marketer, you have likely come across HTML at some point, and let’s face it, it can look a bit overwhelming…
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Slack for Marketing Cloud Account Engagement

I recently found out the name Slack is an acronym for “Searchable Log of all Conversations and Knowledge”. We can now add that…
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Why You Need to Stop Using Completion Actions on Custom Redirects

Form-free event registrations, double opt-in processes, ad click tracking… there are many use cases for adding Completion Actions on Custom Redirects. But in…
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Summer’22 Pre-Release – Pardot

It’s officially ice cream weather! Let’s be honest, when isn’t it ice cream weather? This means that the summer release is almost here.…
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Introducing Marketing Cloud Account Engagement – the new name for Pardot

Salesforce has announced that Pardot, alongside all other Marketing Cloud products, will be getting a new name. This is part of a drive…
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Pardot Einstein – Einstein Engagement Frequency

As an Email Marketer, the last thing you want to do is overwhelm and flood the inboxes of your prospects. Not only is…
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Everything you need to know about Engagement History in Pardot

Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its…
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Prepare your Pardot Account for Apple Mail Privacy Changes

When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From…
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Introducing Enhanced Engagement History for Pardot

Here at Nebula we are excited to announce that we have launched our first Salesforce app on the AppExchange! Our partnership with Salesforce…
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