Category Archives: Salesforce Ben | The Drip
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all…
Accounts as Campaign Members is a feature within Salesforce that allows you to report on Campaign activity at the Account level. Simply put,…
Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the devices they…
How much does it cost you to acquire a lead? Which marketing tactics actually resulted in successful interactions? You’ll be all too familiar…
Salesforce campaign member statuses are hugely important but are often overlooked, or not used properly. The breakdown of which prospects are interacting, and…
It’s been a wild season with multiple updates sprinkled in between the releases – namely Pardot rebranded to Marketing Cloud Account Engagement, the…
Pardot custom field mapping is more challenging than you may think. In Pardot, you have the Prospect object – in Salesforce, however, there…
All Campaign Members in Salesforce have a “status” which describes the level of engagement the individual has had with the Campaign. Campaign Member…
Effective April 22 2022, Pardot (Account Engagement) will be rolling out a security enhancement to protect customer data. Certain types of forms have…
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Pardot has been rebranded as Marketing Cloud Account Engagement.