Category Archives: Salesforce Ben | The Drip

“Notify user” in Pardot: Alert the Sales Team with Email Notifications

Pardot can notify a user by sending an email to their inbox. These notification emails can be triggered by a prospect activity, or…
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8 New Marketing Credentials Exclusively for Salesforce Partners: Pardot Business Units, Interaction Studio, and more!

Salesforce Accredited Professional credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform. While Salesforce certifications give…
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Pardot vs. Marketo – What are the Differences?

Pardot or Marketo? If you’re searching for a marketing automation platform, chances are you’ve run into these two leading players in the market.…
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Using Pardot Scoring Categories: a Quick Guide

Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall…
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How to Become a Pardot Consultant

Becoming a Pardot Consultant is a rewarding career move that many in the Salesforce ecosystem make. A Pardot Consultant deals with multiple Pardot…
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Pardot Solution Architects – Who are they, what do they do?

The Pardot Solution Architect role could be considered the pinnacle of the Pardot consulting career path. If you have experience delivering Pardot projects…
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Einstein Send Time Optimization for Pardot [Infographic]

Send Time Optimization taps into AI to determine when Pardot emails should be sent based on past engagement data from your database. The…
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How to Mass Update Pardot Field Values and Form Field Labels

Have you found yourself in a situation where you need to change dropdown field values and labels on Pardot forms? Without a native…
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Connect Pardot to ON24 with WordPress and Forminator

ON24 is a leading cloud-based webinar platform that allows you to create, scale, and personalize engaging webinars. Pardot connects to a number of…
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