Category Archives: Email Open Rates

Recency and Frequency: Avoid Email Fatigue With Account Engagement (Pardot)

Recency and frequency are controls you can put in place to start alleviating marketing fatigue with Account Engagement (Pardot).
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Pardot Read Rate: Are Prospects Spending Time on Your Emails?

The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your…
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Demystifying Apple’s Mail Privacy Protection

Apple’s new privacy protection made me sigh. Marketers dodged a downhill-rolling boulder with Google’s announcement to stop third-party tracking, only to find another…
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