Category Archives: Pardot A/B Testing

Account Engagement (Pardot) A/B Vs. Multivariate Testing (+ AI)

A/B testing enables you to test one change between two versions of your marketing assets. In the context of Account Engagement (Pardot), A/B…
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A Quick and Easy Way to A/B Split Your Marketing Automation Database

Sometimes it's helpful to be able to split our data into a couple of chunks to make it more manageable. Maybe we want…
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