Category Archives: Engagement Studio

Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]

The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…
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Why You Need to Stop Using Completion Actions on Custom Redirects

Form-free event registrations, double opt-in processes, ad click tracking… there are many use cases for adding Completion Actions on Custom Redirects. But in…
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Crafting Engaging On-Boarding Experiences

You’ve purchased Pardot.  You’ve sent your first list emails.  You’ve discovered automation rules and completion actions.  But now let’s take your Pardot investment…
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5 Pardot Engagement Studio Examples – and How to Build Them

Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective at all…
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9 Pardot Engagement Studio Best Practice Tips

Pardot Engagement Studio is designed for running automated email campaigns for a number of use cases. Many marketers wonder how they can build…
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Send SMS Messages with Pardot Engagement Studio [Updated]

We all know the story: marketers jump in with marketing automation to save the sales team countless hours sending emails and texts to…
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