Category Archives: Engagement Studio

If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you…

One challenging topic for newbies to wrap their heads around (especially when migrating from another system), is automation in Pardot (Account Engagement). There…

Have you ever tried to reconnect nodes in...oh this is awkward phrasing...an Account Engagement (f/k/a/ Pardot) Engagement Studio program, and ended up with…

The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it’s the most intuitive)!

The main aim of Account Engagement (Pardot) Engagement Studio is to set up campaign automation that treats each prospect as an individual.

I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step automation…

The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…

Form-free event registrations, double opt-in processes, ad click tracking… there are many use cases for adding Completion Actions on Custom Redirects. But in…

You’ve purchased Pardot.  You’ve sent your first list emails.  You’ve discovered automation rules and completion actions.  But now let’s take your Pardot investment…

You have an Engagement Studio that has run its course. There are prospects in process who have not completed the drip campaign. You’d…