Category Archives: Engagement Studio
The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it’s the most intuitive)!
The main aim of Account Engagement (Pardot) Engagement Studio is to set up campaign automation that treats each prospect as an individual.
I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step automation…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…
Form-free event registrations, double opt-in processes, ad click tracking… there are many use cases for adding Completion Actions on Custom Redirects. But in…
You’ve purchased Pardot. You’ve sent your first list emails. You’ve discovered automation rules and completion actions. But now let’s take your Pardot investment…
You have an Engagement Studio that has run its course. There are prospects in process who have not completed the drip campaign. You’d…
Share this article...Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective…
Pardot Engagement Studio is designed for running automated email campaigns for a number of use cases. Many marketers wonder how they can build…
We all know the story: marketers jump in with marketing automation to save the sales team countless hours sending emails and texts to…
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Pardot has been rebranded as Marketing Cloud Account Engagement.