Category Archives: Pardot Segmentation
Being able to build lists is a critical skill for any email marketer. In this live workshop I walk through more advanced list…
As a consultant, one aspect of my job is to train users on the platform. When I train new users on Account Engagement’s…
Dynamic lists are a popular Account Engagement (Pardot) feature that add/remove prospects automatically whenever they match/unmatch the criteria you define on the list’s…
As Lists are the backbone of Pardot (Account Engagement) segmentation, you can think of Pardot Dynamic Lists as the muscles. Any marketer will…
In marketing automation, good content isn’t enough – you need to ensure you send the right message to the right person. This is…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.