Category Archives: Pardot Segmentation

6 Tips for Audience Lists in Pardot (Account Engagement)

As a consultant, one aspect of my job is to train users on the platform. When I train new users on Account Engagement’s…
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How to Generate Dynamic List Snapshots in Account Engagement (Pardot)

Dynamic lists are a popular Account Engagement (Pardot) feature that add/remove prospects automatically whenever they match/unmatch the criteria you define on the list’s…
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Pardot Dynamic Lists for Faster Segmentation (+ 10 Examples)

As Lists are the backbone of Pardot (Account Engagement) segmentation, you can think of Pardot Dynamic Lists as the muscles. Any marketer will…
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Pardot Segmentation Techniques – Prospects Can Enrich Their Own Data

In marketing automation, good content isn’t enough – you need to ensure you send the right message to the right person. This is…
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