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Uncovering Actionable Insights for Data-Driven Decision Making

No matter which way you slice it, data has become the digital currency of informed decision-making. Salesforce Analytics offers a treasure trove of…
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Why Salesforce Accounts Need Contacts (And 6 Ways to Add Them)

Accounts in Salesforce are more important than you may think. An Account record is the cockpit for sales, service, and marketing teams –…
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Winter ’24: Hottest Account Engagement (Pardot) Updates

The Salesforce Winter ‘24 release notes have arrived. As is tradition, I’ll be covering the highlights for Account Engagement (Pardot) admins and users. 
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How to integrate Pardot with Google Analytics (G4) to track engagement

During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for Marketing Automation with…
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