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Ever get the feeling that someone’s ideas or arguments just don’t add up? They sound reasonable, but you know in your gut that…

Campaign Influence in Salesforce is supposed to help marketers prove their value. But the reality is that the standard models (Primary Campaign Source…

I recently found myself scrolling through LinkedIn, and saw that the Salesforce ecosystem is once again lighting up with the familiar argument: do…

It starts the same way every year. A crisp autumn breeze, people putting on their fancy dress. And in the dim light of…