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To facilitate the push of a prospect into Salesforce from Account Engagement (AE), the prospect must be assigned and this assignment can be done in several ways. 

In this session Zoe Fischer, a Principal Marketing Automation Consultant with Nebula Consulting in London talks about the newest generative AI features available in Account Engagement (Pardot)

Are you getting the most out of your Sales Cloud Enterprise licences? The chances are there are features that are included in what you are already paying for but need to be made aware of, including Sales Engagement Basic.

If you use Account Engagement’s Lightning Email Builder, you probably noticed a new option. 

In this live workshop we you learn about how Person Accounts work in Account Engagement.

Being able to build lists is a critical skill for any email marketer.  In this live workshop I walk through more advanced list segmentation capabilities that are available in most Account Engagement (Pardot) orgs. [embedded content] I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of the Tampa B2B…

A lot of companies choose to use form handlers in Account Engagement (Pardot) instead of Account Engagement Forms.

With all the new changes, upcoming features and new products it can sometimes get a little confusing or overwhelming.

It’s easy to see in Salesforce when you need to know what Lead/Contact/Person Account’s first form completion was in Account Engagement (Pardot), and the date of that completion.

In the Spring’24 release, Advanced and Premium Account Engagement customers were given the gift of generative AI in the form of Einstein Assistant.