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Salesforce is no stranger to a name change, especially in the Agentforce era. Sales is now Agentforce Sales, Service is Agentforce Service, Data Cloud has become Data 360 – the list keeps growing. Rebranding is common in tech, and most major players experiment with it eventually, usually to refresh their…

The paper maps of the past are gone, and sophisticated mapping and routing technology is available in Salesforce to help with inefficient field teams, the lack of geographic visibility in data, and manual territory management. These different map-based apps can help you uncover efficiencies, build better processes, and take decisive…

Ever get the feeling that someone’s ideas or arguments just don’t add up? They sound reasonable, but you know in your gut that something’s just not quite right? That’s probably because the reasons that you have been hearing are logical fallacies. If you are reading this and have never heard of…

Campaign Influence in Salesforce is supposed to help marketers prove their value. But the reality is that the standard models (Primary Campaign Source and, for Marketing Cloud Account Engagement customers, First, Last, and Even Distribution) are pretty rigid. Auto Association settings give you the smallest amount of control, and sometimes…

I recently found myself scrolling through LinkedIn, and saw that the Salesforce ecosystem is once again lighting up with the familiar argument: do certifications really matter? I quickly check whether there’s anything different with this person’s particular argument or standpoint, but I’m inevitably disappointed. Generally speaking, on one side, you have…

It starts the same way every year. A crisp autumn breeze, people putting on their fancy dress. And in the dim light of a project kickoff meeting, a whisper that sends shivers down your spine can be heard: “It’s just one more field.”This is where it begins. Before you realize…

“Anything that can go wrong will go wrong.” You’ve probably heard this before. Maybe you said it yourself. Perhaps you work in one of the many industries that use the idea as a key building principle. This timeless phrase is known as Murphy’s Law, although the full saying actually reads:…

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As an Account Engagement User, you’ll have seen this banner displayed since the Winter ’25 release prompting you to explore what is new in Marketing Cloud. But what is available, how can we access it and why? Let’s get into it!  Marketing Cloud Growth edition was announced in February 2024…