Marketing Automation books

Unlocking Success: A Guide to the Best Marketing Automation Books

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. Marketing automation has emerged as a powerful tool for businesses to streamline their processes, enhance customer engagement, and drive revenue.

At Last, You Can Now Set Engagement Studio Wait Times in Hours

The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait times has finally arrived in the Winter ‘24 update for Account Engagement (fka Pardot) users. 

Glossary of Salesforce Product Name Changes

In the ever-changing world of Salesforce (and enterprise technology), product capabilities evolve and adapt – and in the case of Salesforce’s product portfolio, so do their products’ names! Due to the changes Salesforce have made, and in case you come across a retired name, we thought we would create this…

Adding Public Folder to Lightning Email Builder

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Speed Up Your Account Engagement (Pardot) Account

If you’re using Account Engagement (Pardot), you may notice that sometimes automations execute fast, while other times they take much longer. The same applies for the connector making updates in Salesforce/Account Engagement, and email sends. rd.

Salesforce and HubSpot Integration: An Admin’s Guide

The time has come. One of the most interruptive calendar invites you can receive just popped up in your inbox. The marketing team is switching marketing automation platforms to HubSpot. And this needs to sync bidirectionally with Salesforce. In this post, I’ll give you a quick crash course on the…

Marketing Cloud Account Engagement Winter ’24 Release Highlights

Join us for an exclusive look at the new Marketing Cloud Account Engagement features as part of the Winter ’24 Release.

It’s Time to Master Lead Scoring in Pardot!

Welcome to our in-depth step-by-step guide on unleashing the power of lead scoring in Pardot! Let’s walk you through every stage of setting up, implementing, and refining your lead scoring system, shall we?

Automation Cookbook

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4 Operational Use Cases for Engagement Studio in Account Engagement (Pardot)

If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you an interface to visually map out automated campaign sequences.