Author Archives: Greenkey Digital

Pardot Preference Center: Manage Subscribers Like a Pro

Last week I bought hockey laces for my 12-year old son, and now I get daily marketing emails about pucks, helmets, and hockey…
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7 Nifty Features of B2B Marketing Analytics (B2BMA)

I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here…
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Pardot Business Units 201

Now that you’re getting comfortable with business units let’s get into some details that often raise questions.   #1 How to manage inbound prospects…
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How to Effectively Add Opportunity Contact Roles (Flow)

Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
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