Author Archives: Nebula Consulting

Qualifying Existing Contacts from Account Engagement

When designing a lead lifecycle, organisations will typically focus on the journey for a net new lead. Salesforce and Account Engagement’s out-of-the-box features…
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Reflections on Connections 2023

Sat back in my office in sunny London as the dust settles after a whirlwind trip to Connections, I’m left to reflect on…
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Account Optimizer for Account Engagement

In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces…
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Marketing App Extensions for Account Engagement

Account Engagement is increasing its extensibility, and we’re seeing some exciting developments in tracking and triggering external actions on our Prospects. I’ll break…
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