Author Archives: Nebula Consulting
In today’s digital era, email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and ultimately boost conversions.…
When designing a lead lifecycle, organisations will typically focus on the journey for a net new lead. Salesforce and Account Engagement’s out-of-the-box features…
Sat back in my office in sunny London as the dust settles after a whirlwind trip to Connections, I’m left to reflect on…
In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces…
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Pardot has been rebranded as Marketing Cloud Account Engagement.