Author Archives: Salesforce Ben | The Drip

One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow…

As we start a new year in the world of Salesforce, it’s time to reflect, take stock of what’s currently happening, and look…

Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s…

Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period.…