Author Archives: Salesforce Ben | The Drip
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data…
Salesforce Engage is a Pardot product on a mission to bridge the gap between marketing and sales. You could say that it’s the…
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims…
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all…
Accounts as Campaign Members is a feature within Salesforce that allows you to report on Campaign activity at the Account level. Simply put,…
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Pardot has been rebranded as Marketing Cloud Account Engagement.