Author Archives: Salesforce Ben | The Drip

Get Your Salesforce Data in Shape for Successful Account-Based Marketing

Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data…
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What is Salesforce Engage?

Salesforce Engage is a Pardot product on a mission to bridge the gap between marketing and sales. You could say that it’s the…
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B2B Marketing Analytics: What’s Out-of-the-box? Dashboards, Lenses & Datasets – Part 1

Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims…
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Connect Pardot + Google Analytics (Beyond the first click)

Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as…
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Add the Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]

The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all…
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Accounts as Campaign Members with Salesforce (and Pardot, MCAE)

Accounts as Campaign Members is a feature within Salesforce that allows you to report on Campaign activity at the Account level. Simply put,…
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