Author Archives: Salesforce Ben | The Drip

Pardot MCAE

5 Important Salesforce Job Trends for 2023

As we start a new year in the world of Salesforce, it’s time to reflect, take stock of what’s currently happening, and look…
Continue reading
Pardot Admin

8 Account Engagement (Pardot) New Year’s Resolutions 2023

Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s…
Continue reading
Einstein-Engagement-Frequency_Account-Engagement

Einstein Engagement Frequency: Marketing Cloud and Account Engagement (Pardot)

Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period.…
Continue reading
Pardot

10 Ways to Explain Salesforce Marketing Automation To Anyone

Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities…
Continue reading