Author Archives: Salesforce Ben | The Drip

Pardot Salesforce Campaign Import

How to Import Leads or Contacts into Salesforce Campaigns

Salesforce Campaigns have existed since the dawn of time, but have been receiving more attention now that Pardot (Account Engagement) is growing more…
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B2B-Marketing-Analytics

Guide to B2B Marketing Analytics (B2BMA)

B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster.…
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Pardot-Tags

What are Pardot Tags? (+ 11 Ways to Tag in Pardot)

Pardot Tags are a quick way to stick a label on to any record (prospect, account) or asset (email, form, landing page) for…
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Pardot 2023 State of Marketing

10 Salesforce Marketing Trends for 2023

Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s…
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