Author Archives: Salesforce Ben | The Drip
Monitoring marketing channel performance in Salesforce (and Pardot) by each campaign is a challenge – and it’s even harder to determine which channel…
Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI. On the…
Pardot Business Units offer an amazing opportunity for businesses with multiple brands, product lines or regional marketing divisions to run independent marketing campaigns…
It’s no secret that a faster funnel means more conversions, more meetings, and more “closed won” deals. However, if accelerating your funnel was…
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept…
Pardot Business Units are separate databases within a single Pardot account that allow you to partition prospects, campaigns and assets. A common example…
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