Author Archives: Salesforce Ben | The Drip

The world of email marketing today is being influenced by a number of factors that have cropped up in the past year or…

The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your…

Email is core to marketing automation – the ‘bread and butter’. Sending an email from Pardot (Account Engagement) often comes first with new…

The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…