Author Archives: Salesforce Ben | The Drip

Pardot Redirects

6 Use Cases for Pardot Custom Redirects (Marketing Links)

Custom redirects enable you to track link clicks on your marketing content (your website), on third-party websites, and other locations. A
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Marketing-Cloud-Account-Engagement

Salesforce Renames 6 Marketing Cloud Products

Marketing Cloud is a market leader in marketing technology. Over years of innovation and acquisition, it has become incredibly comprehensive – at the…
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Marketing Cloud Account Engagement

Pardot Renamed “Marketing Cloud Account Engagement”

Announced at Salesforce World Tour Sydney, a number of Marketing Cloud product names are changing. Pardot, one of Salesforce’s marketing automation tools, will…
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Pardot / Salesforce Campaigns

Tips for Organizing Your Salesforce Campaign Hierarchy

Campaign Hierarchies allow you to link related Salesforce Campaigns to one another and arrange them into a hierarchy structure. The Salesforce Campaign Hierarchy…
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