Author Archives: Salesforce Ben | The Drip

How much does it cost you to acquire a lead? Which marketing tactics actually resulted in successful interactions? You’ll be all too familiar…

Salesforce campaign member statuses are hugely important but are often overlooked, or not used properly. The breakdown of which prospects are interacting, and…

It’s been a wild season with multiple updates sprinkled in between the releases – namely Pardot rebranded to Marketing Cloud Account Engagement, the…

Pardot custom field mapping is more challenging than you may think. In Pardot, you have the Prospect object – in Salesforce, however, there…