Author Archives: Salesforce Ben | The Drip
When a prospect complains about the marketing communication we send through Account Engagement (Pardot), our first reaction is to panic. Like Kübler-Ross’ “5…
Opted Out is a field found on prospect records in Pardot (Account Engagement) and is called “Email Opt Out” on Salesforce Lead/Contacts. This…
Another Dreamforce has been and gone – faster than any others that I’ve been to in the past! Perhaps because of the pace…
The Pardot August ‘19 release brought Automated Resubscribe – the ability for Prospects to opt back in once opted-out. In short, this prompts…
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Pardot has been rebranded as Marketing Cloud Account Engagement.