Author Archives: Salesforce Ben | The Drip
Posted on January 19, 2022 in Pardot Have you ever wanted to open a Prospect record by clicking on the Pardot URL field…
The demand for Pardot expertise continues to grow, helped by the Salesforce economy’s overall growth. With Pardot becoming ever more closely involved with…
The Salesforce marketing technology landscape is evolving at a fast rate. At first, I found this speed of change alarming. Now, I see…
‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware of your…
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