Author Archives: Salesforce Ben | The Drip

marketing attribution

6 Core Components to Achieve Multi-touch Attribution

It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to…
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Engagement Studio Pardot

5 Pardot Engagement Studio Examples – and How to Build Them

Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective at all…
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Pardot and Calendly

Pardot + Calendly: Have Prospects Schedule Meetings with Sales Teams

Calendly is a meeting scheduling tool that can be used with Pardot to connect prospects with Sales reps/SDRs to get into a conversation…
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Open the Pardot URL in the Pardot Lighting App [Interactive Tutorial]

Posted on January 19, 2022 in Pardot Have you ever wanted to open a Prospect record by clicking on the Pardot URL field…
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