Author Archives: Salesforce Ben | The Drip
The Salesforce Spring ’22 preview release notes have arrived! If you thought Salesforce couldn’t squeeze in more before the year comes to an…
Webinars are an excellent way to engage with prospects, grow customer relationships, and show off industry expertise. In fact, you can read how…
A Salesforce Campaign tracks a Lead or Contact’s engagement with a marketing or outreach initiative you are running. This way, when an Opportunity…
Personas are archetypes that contain a set of shared demographics, needs, wants, and objectives. Customer personas allow marketers to craft targeted messages tailored…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.