Author Archives: Salesforce Ben | The Drip

Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall…

Becoming a Pardot Consultant is a rewarding career move that many in the Salesforce ecosystem make. A Pardot Consultant deals with multiple Pardot…

The Pardot Solution Architect role could be considered the pinnacle of the Pardot consulting career path. If you have experience delivering Pardot projects…

Send Time Optimization taps into AI to determine when Pardot emails should be sent based on past engagement data from your database. The…