Einstein Send Time Optimization for Pardot [Infographic]
- June 24, 2021
- Einstein Features, Salesforce Ben | The Drip, Send Time Optimization
Send Time Optimization taps into AI to determine when Pardot emails should be sent based on past engagement data from your database. The idea behind it is that by optimizing the time the email is sent, your audience is most likely to open and click.
When an email lands in a recipient’s inbox can make or break its success; when prospects are active in their inbox is key for B2B marketing where prospects are often not glued to their work emails! Scroll down to view our infographic that gives an introduction to Pardot Einstein Send Time Optimization.
What is Einstein Optimized?
‘Einstein Optimized’ is an option available when sending an email from Pardot. There are three sending options from the Lightning email builder. Choosing “Einstein Optimized” will mean your email is sent within the experiment timeframe you set (minimum 3 hours, maximum 7 days).
How to Send an Email in Pardot
You now have three options available to choose from when an email should be sent:
- Send now,
Send later: schedule at a specific time and date,
Einstein Optimized (NEW): allow the technology to crunch the past engagement data from your database.
How to Use Send Time Optimization
Here’s an example. You have prospects in multiple time zones but that doesn’t mean they’re working their set 9-5 hours!
In a reality where flexible working/one team on different time zones has become standard (fortunately!) each prospect will be looking at their work email inbox on their agenda.
Selecting ‘Einstein Optimized’ means you:
- Set a timeframe to experiment with, from 3 hours to 7 days.
Tip: you can hover to calculate the correct number of hours you want:
2. Monitor who has been sent the email (and who has engaged) with the standard Pardot email reporting. Select “Queued” from the dropdown list:
How excited are you for Send Time Optimization?
Short answer: very. We heard rumours about this new feature at the tail end of last year, and now it’s arrived! While this has been the case in other email marketing platforms for some time (Marketing Cloud being one drawn up as a comparison), I really welcome this addition to Pardot.
When the Summer ‘21 release notes were first published, I put out a poll to gauge which were the most interesting features to other Pardot marketers. Send Time Optimization came out on top*
*I suppose you need to take this with a pinch of salt, as respondents could only choose one option!
This Pardot article written by:
Salesforce Ben | The Drip
Lucy Mazalon is the Head Editor & Operations Director at Salesforceben.com, Founder of THE DRIP and Salesforce Marketing Champion 2020.
Original Pardot Article: https://www.salesforceben.com/the-drip/einstein-send-time-optimization-for-pardot-infographic/
Find more great Pardot articles at www.salesforceben.com/the-drip/
Pardot Experts Blog
We have categorized all the different Pardot articles by topics.
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
- Einstein Features (11)
- Email Delivery (18)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (14)
- Industries (1)
- Non Profit (1)
- Landing Pages (10)
- Lead Generation (1)
- Lead Management (12)
- Lead Routing (2)
- Lead Scoring (15)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (2)
- Marketing Cloud Account Engagement (4)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (3)
- Pardot Admin (62)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (7)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (27)
- Form Handlers (7)
- Pardot Integrations (21)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (19)
- Pardot Sandboxes (2)
- Pardot Segmentation (4)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (29)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (4)
- Salesforce Flows (1)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (483)
- Cheshire Impact (9)
- Greenkey Digital (47)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (53)
- Pardot Geeks (38)
- Salesforce Ben | The Drip (235)
- SalesLabX (2)
- Slalom (2)
- Unfettered Marketing (45)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)
More Pardot Articles
See all posts
This Pardot article written by:
Salesforce Ben | The Drip
Lucy Mazalon is the Head Editor & Operations Director at Salesforceben.com, Founder of THE DRIP and Salesforce Marketing Champion 2020.
Original Pardot Article: https://www.salesforceben.com/the-drip/einstein-send-time-optimization-for-pardot-infographic/
Find more great Pardot articles at www.salesforceben.com/the-drip/