Author Archives: Bill Fetter

Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so excited…

UTF-8, or "Unicode Transformation Format, 8 Bit" is a marketing operations pro's best friend when it comes to data imports and exports. It…

Tags seem to be one of the more underutilized features in Pardot. And even more underutilized than using tags on prospects is using…

Does your sales team use Calendly to schedule client meetings? Wouldn't it be cool to be able to create a dynamic link in…