Author Archives: Bill Fetter

Pardot-Only Identity License Upgrade: A One Way Street

With the coming shift to new Salesforce Identity licenses taking the place of Pardot-only users, there's an important limitation with Salesforce licensing that…
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Pardot Authentication Retirement FAQ

It's time to stop ignoring the increasingly urgent messages in your Pardot org about Salesforce SSO being required after Feb 15th and do…
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How to Create an NPS Survey in Pardot

I've heard the question more than once: "Can you do a simple survey in Pardot?" The answer is an unqualified "Yes!" And the…
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Cool Handlebar Merge Language {{HML}} Tricks: Pardreamin 2020 Session

I originally presented this content at ParDreamin 2020. It explains all the fantastic things you can do with the new handlebar merge language…
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Opted Out vs Do Not Email

In Pardot it's definitely not the same thing...It seems so simple, doesn't it? Email Opt Out. Until you look at Pardot and see…
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Migrating from Pardot Salesforce Connector V1 to V2: What I Found

Pardot has finally made a migration path available for the Pardot to Salesforce Connector version 1 to version 2. The issue these days…
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