Category Archives: Cheshire Impact

Are Pardot Business Units Right for My Organization?

Are Pardot Business Units Right for My Organization? ByChristina Anderson Pardot Administration If you have multiple brands, products, or serve multiple regions, you…
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Pardot Summer ‘21 Release: Top 3 Features

Pardot Summer ‘21 Release: Top 3 Features ByChristina Anderson Product Release Updates What are some of the features your team can look forward…
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Podcasts that Fuel Your Content and Build Your Brand

Podcasts that Fuel Your Content and Build Your Brand Two challenges that B2B marketers have to overcome is having enough content and spreading…
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Spring ‘21 Release Feature Highlight: Accounts as Campaign Members (Beta)

Spring ‘21 Release Feature Highlight: Accounts as Campaign Members (Beta) You ask, they answer. As a part of this year’s Spring ‘21 Pardot…
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Outsource Marketing Pros & How to Succeed

Outsource Marketing Pros & How to Succeed ByChristina Anderson Marketing strategy In Gartner’s CMO Spend Survey Report, it was found that 22% of…
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Updating a Header Image with Pardot Made Easy

Updating a Header Image with Pardot Made Easy Have you ever wanted a seamless way to update the header image on a landing…
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Zoom Pardot Integration After SSO

Zoom Pardot Integration After SSO In a previous article I shared about the easy integration between Pardot and Zoom webinar, so that teams…
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The Future of Event Marketing

The Future of Event Marketing ByChristina Anderson It is no secret that event marketing is important to B2B executives. Which is why marketing…
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Why Pardot Scoring & Grading are Better Together

Why Pardot Scoring & Grading are Better Together ByChristina Anderson Marketing and sales alignment What is your Marketing Qualified Lead criteria for when…
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