Category Archives: Greenkey Digital

Pardot Preference Center: Manage Subscribers Like a Pro

Last week I bought hockey laces for my 12-year old son, and now I get daily marketing emails about pucks, helmets, and hockey…
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7 Nifty Features of B2B Marketing Analytics (B2BMA)

I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here…
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Pardot Business Units 201

Now that you’re getting comfortable with business units let’s get into some details that often raise questions.   #1 How to manage inbound prospects…
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How to Effectively Add Opportunity Contact Roles (Flow)

Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
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Introducing Pardot’s Landing Page Builder

Coastal Cloud’s Pardot Consultant Danielle (Dani) Reeve collaborated on this blog.   Need a landing page, but you don’t have HTML/CSS skills? No problem!…
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Pardot Winter ’22 Release Favorites

While I was at Dreamforce this week, I bumped into several Pardot experts. So…naturally I stopped and asked them about their favorite Pardot…
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Become a Pardot Whiz With These Helpful Tips

These tips are from my friend Claudia Hoops, a Pardot consultant at Destined.  She posted these insights on LinkedIn, and I grabbed a…
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Setting up Business Units – Video

Pardot Business Unit Video Configuring Pardot Business Units for the first time is a little scary. Watch this short, ten-minute video to see…
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Demystifying Apple’s Mail Privacy Protection

Apple’s new privacy protection made me sigh. Marketers dodged a downhill-rolling boulder with Google’s announcement to stop third-party tracking, only to find another…
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Pardot Business Units 101

Some things are better separate. Here’re a few examples:  pizza and bananas, French fries and ice cream, and certain Pardot prospects.   Sometimes Pardot…
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