Category Archives: Greenkey Digital

Pardot Winter ’22 Release Favorites

While I was at Dreamforce this week, I bumped into several Pardot experts. So…naturally I stopped and asked them about their favorite Pardot…
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Become a Pardot Whiz With These Helpful Tips

These tips are from my friend Claudia Hoops, a Pardot consultant at Destined.  She posted these insights on LinkedIn, and I grabbed a…
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Setting up Business Units – Video

Pardot Business Unit Video Configuring Pardot Business Units for the first time is a little scary. Watch this short, ten-minute video to see…
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Demystifying Apple’s Mail Privacy Protection

Apple’s new privacy protection made me sigh. Marketers dodged a downhill-rolling boulder with Google’s announcement to stop third-party tracking, only to find another…
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Pardot Business Units 101

Some things are better separate. Here’re a few examples:  pizza and bananas, French fries and ice cream, and certain Pardot prospects.   Sometimes Pardot…
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Set Up a Resubscribe on your Pardot Form Handlers

Pardot’s resubscribe feature is golden. It lets an unsubscribed prospect opt back in again after they fill out a form.   Resubscribe works great…
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8 Gigantic Reasons to Love Pardot’s Mailability Enhancement

This blog was updated for the Winter 2022 Release.  Pardot’s mailability enhancement is the story of the iceberg.   You know. When you only…
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Boost Email Engagement with Pardot’s Einstein Send Time Optimization

Picking the right time and day to send an email makes me groan. Should I send it in the morning? Weekends? Fridays? The…
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What You Need to Know About Pardot Custom Objects

Setting up Pardot custom objects is like getting a new addition to your house. It’s new. It’s exciting, and it opens up a…
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The One Pardot Email Report That You Should Have

If you were stranded on a deserted island and could only have one Pardot report, which one would you pick?  I’d choose the…
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