Category Archives: Greenkey Digital
Need a simple automation whenever a prospect takes action? Use a completion action! Completion actions are one of the foundational automation tools in…
The Pardot Bounce Report lets marketers view all email bounces in one place, see the reason for the bounce and help spot bounce…
Cookies are a big topic of discussion these days. Ever wonder when MCAE (Pardot) cookies your prospects?
When using the new Email Builder, you may struggle to find the correct image size for different column widths. Often, it’s a trial-by-error…
Lara Black inspired and contributed to this blog. Are you trying to keep your mailable limit down?  Marketers often find themselves creeping close…
Salesforce updated Pardot for security reasons. If you embed Pardot forms or other content in iframes, include JavaScript in that content, and serve this content over…
Here’s a refreshing, new Pardot feature. Einstein Engagement Frequencey (EEF) helps you manage the frequency of your email engagement with prospects. It scans…
In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about…
A discussion about Pardot folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative…
Setting up a Pardot campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer,…
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Pardot has been rebranded as Marketing Cloud Account Engagement.