Category Archives: Pardot Geeks

How B2B Marketing Analytics can monitor Pardot database churn

In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot) org.
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How to build scoring and grading in Account Engagement (Pardot)

The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart…
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How to build a full-funnel marketing campaign report in Salesforce

When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step.
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How to see if your Pardot tracking code is not setting cookies

Before you create another form in Account Engagement (FKA Pardot), do yourself a favor.
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Why the Pardot email preference center is so important

I had a philosophical conversation with Peter Sabba about the utility of email preference centers and their value as a whole to email marketing.
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Don’t use Custom Redirects in Pardot for Google Ads tracking

Using Custom Redirects in Account Engagement (Pardot) for tracking Google Ads clicks produces unreliable data. What you see in MCAE will never match…
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Lead conversion and opportunity tracking reports in Salesforce

With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to the organization’s bottom…
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How to create multi-language forms in Pardot

Handling multiple languages with Account Engagement (Pardot) forms has always been complex — especially when it comes to reporting. But there is a…
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How to customize B2BMA Dashboards for Marketing Attribution

In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy focused on CRM…
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How to integrate Pardot with Google Analytics (G4) to track engagement

During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for Marketing Automation with…
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