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About
Articles
Experts
Learn
Pardot Training
Live and Recorded Pardot Training
Personalized Pardot Training
Virtual Training Courses
Pardot Self-Paced Training
Pardot Trailheads
Learn new skills with online training modules
Pardot Trailheads
Salesforce Marketing Trailheads
Pardot Certifications
Demonstrate your knowledge of Pardot with Pardot Certifications
Pardot Email Specialist
Pardot Consultant
Practice Exams
Community
Jobs
Partners
Find a Pardot Partner!
There are different types of Pardot Consulting service companies, find the best fit for your Pardot needs.
Salesforce Pardot Partners
Different Partners for your Pardot needs.
Implementation Partners
Managed Service Partners
Pardot Strategy Partners
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Category Archives:
Pardot Geeks
How B2B Marketing Analytics can monitor Pardot database churn
By
Pardot Geeks
February 16, 2024
In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot) org.
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How to build scoring and grading in Account Engagement (Pardot)
By
Pardot Geeks
February 2, 2024
The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart…
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How to build a full-funnel marketing campaign report in Salesforce
By
Pardot Geeks
January 26, 2024
When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step.
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How to see if your Pardot tracking code is not setting cookies
By
Pardot Geeks
January 19, 2024
Before you create another form in Account Engagement (FKA Pardot), do yourself a favor.
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Why the Pardot email preference center is so important
By
Pardot Geeks
January 12, 2024
I had a philosophical conversation with Peter Sabba about the utility of email preference centers and their value as a whole to email marketing.
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Don’t use Custom Redirects in Pardot for Google Ads tracking
By
Pardot Geeks
January 5, 2024
Using Custom Redirects in Account Engagement (Pardot) for tracking Google Ads clicks produces unreliable data. What you see in MCAE will never match…
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Lead conversion and opportunity tracking reports in Salesforce
By
Pardot Geeks
November 16, 2023
With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to the organization’s bottom…
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How to create multi-language forms in Pardot
By
Pardot Geeks
September 8, 2023
Handling multiple languages with Account Engagement (Pardot) forms has always been complex — especially when it comes to reporting. But there is a…
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How to customize B2BMA Dashboards for Marketing Attribution
By
Pardot Geeks
August 19, 2023
In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy focused on CRM…
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How to integrate Pardot with Google Analytics (G4) to track engagement
By
Pardot Geeks
August 11, 2023
During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for Marketing Automation with…
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