Category Archives: Pardot Geeks
Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up with fellow Salesforce…
In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come to Account Engagement…
The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that is due in…
Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team Account-Based Marketing machine…
If you’re in Marketing Operations then there’s a good chance you’ve come across Clearbit one time or another.
The Salesforce Trailblazer Ecosystem is one that must be seen and experienced to truly understand and appreciate. You’ve probably heard of Dreamforce, and…
Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of Tracking Links in…
One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score of all engagement…
The Pardot Community Group in Dubai recently held a meeting, where the topic was to demonstrate how organizations can scale their marketing with…
If you’ve been a Salesforce user for a little while, then you are probably familiar with Field History Tracking. It’s a super useful…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.