Category Archives: Pardot Geeks

Account Engagement (Pardot) Consultant Exam Prep Series (2023)

Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up with fellow Salesforce…
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Pardot External Actions

Webhooks and External Actions in Account Engagement (Pardot)

In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come to Account Engagement…
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Pardot-Google Ads Connector: What it is and how it works

The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that is due in…
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Building a Cross-team ABM Engine with Pardot and Salesforce

Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team Account-Based Marketing machine…
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How to: inject company logos into Pardot Landing Pages dynamically

If you’re in Marketing Operations then there’s a good chance you’ve come across Clearbit one time or another.
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Active Pardot & Marketing Cloud Community Groups in the US and Canada (November 2022)

The Salesforce Trailblazer Ecosystem is one that must be seen and experienced to truly understand and appreciate. You’ve probably heard of Dreamforce, and…
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How to: Update a Link in an Email after it’s sent out of Pardot

Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of Tracking Links in…
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How to prevent Pardot category scores from overinflating

One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score of all engagement…
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How to scale your marketing with Account Engagement (Pardot)

The Pardot Community Group in Dubai recently held a meeting, where the topic was to demonstrate how organizations can scale their marketing with…
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Tracking changes in Pardot Lightning Landing Page Builder

If you’ve been a Salesforce user for a little while, then you are probably familiar with Field History Tracking. It’s a super useful…
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