Category Archives: Pardot Geeks

How to: inject company logos into Pardot Landing Pages dynamically

If you’re in Marketing Operations then there’s a good chance you’ve come across Clearbit one time or another.
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Active Pardot & Marketing Cloud Community Groups in the US and Canada (November 2022)

The Salesforce Trailblazer Ecosystem is one that must be seen and experienced to truly understand and appreciate. You’ve probably heard of Dreamforce, and…
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How to: Update a Link in an Email after it’s sent out of Pardot

Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of Tracking Links in…
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How to prevent Pardot category scores from overinflating

One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score of all engagement…
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How to scale your marketing with Account Engagement (Pardot)

The Pardot Community Group in Dubai recently held a meeting, where the topic was to demonstrate how organizations can scale their marketing with…
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Tracking changes in Pardot Lightning Landing Page Builder

If you’ve been a Salesforce user for a little while, then you are probably familiar with Field History Tracking. It’s a super useful…
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How to build quick and easy recipes in B2BMA

The Tampa Pardot Community Group welcomed Hollie Fitzpatrick from MarCloud Consulting in the UK to share insights about building recipes in B2BMA (B2B…
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Scoring and grading in Pardot: What is it and how does it work?

Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in Pardot / Account…
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How to filter out test emails from Pardot reporting in Salesforce

The impact of Connected Campaigns on Pardot (Marketing Cloud Account Engagement) and its integration with Salesforce cannot be overstated. It had a transformative…
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Tampa Pardot User Group Meeting: Account-Based Marketing in Pardot

The Tampa Pardot Community Group recently welcomed guest presenter Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group. Fedja presented about…
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