Category Archives: Salesforce Ben | The Drip

You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to…

Did you ever think you would build a career in marketing technology? Hands up 🙋‍♀️🙋🙌 I definitely didn’t – and I have a…

​​Record Types are one of the most misunderstood and misused features of Salesforce. They can offer a lot of benefits, but people also…

One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow…

As we start a new year in the world of Salesforce, it’s time to reflect, take stock of what’s currently happening, and look…

Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s…

Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period.…

Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities…

ChatGPT, the AI (Artificial Intelligence) chatbot that can interact with you as though you are talking to a person, has taken the world…

The Salesforce Spring ‘23 release notes have arrived, just in time before the holidays (all 559 pages)! In terms of Account Engagement (Pardot),…