Category Archives: Salesforce Ben | The Drip
When it comes to Pardot form styling, such as the font, color, and field positioning, there are different options for form customization. Which…
Should you import data into Pardot (Account Engagement), or Salesforce? In some scenarios, the answer will be clear, as one option will offer…
Throttling in marketing automation exists to limit the automated actions a system can make within a set period of time. It’s commonly used…
NPS (net promoter score) is designed to measure loyalty and brand promotion among your customers by asking: ‘how likely are you to recommend…
Pardot automation rules have been serving as the “go to” automation in Pardot (Account Engagement) for a long time. They are the automation…
Pardot (Account Engagement) is a powerful tool when maintained and constantly optimized. However, when Pardot is left neglected, it’s common for progress to…
Technical setup is the foundation of any Pardot implementation. From website tracking code, first-party tracking, tracker domains, email authentication, IP whitelisting, to enabling…
Salesforce Campaigns have existed since the dawn of time, but have been receiving more attention now that Pardot (Account Engagement) is growing more…
B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster.…
Pardot Tags are a quick way to stick a label on to any record (prospect, account) or asset (email, form, landing page) for…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.