Category Archives: Salesforce Ben | The Drip
The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your…
Email is core to marketing automation – the ‘bread and butter’. Sending an email from Pardot (Account Engagement) often comes first with new…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…
Pardot form handlers allow you to integrate existing forms on your website/other platforms with Pardot (Account Engagement). Form handlers in Pardot generate a…
Pardot specialists plan, build, and analyze marketing campaigns using Pardot (Account Engagement) and Salesforce. They engage prospects with laser-focused marketing, maintain a healthy…
Pardot HML enables you to easily add personalization because it dynamically pulls in data specific to the prospect that is viewing your Pardot…
Ever wondered how many of your email sends are going straight to the spam folder – and which email service providers consider your…
When it comes to Pardot form styling, such as the font, color, and field positioning, there are different options for form customization. Which…
Should you import data into Pardot (Account Engagement), or Salesforce? In some scenarios, the answer will be clear, as one option will offer…
Throttling in marketing automation exists to limit the automated actions a system can make within a set period of time. It’s commonly used…
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Pardot has been rebranded as Marketing Cloud Account Engagement.