Category Archives: Salesforce Ben | The Drip
Pardot Business Units offer an amazing opportunity for businesses with multiple brands, product lines or regional marketing divisions to run independent marketing campaigns…
It’s no secret that a faster funnel means more conversions, more meetings, and more “closed won” deals. However, if accelerating your funnel was…
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept…
Pardot Business Units are separate databases within a single Pardot account that allow you to partition prospects, campaigns and assets. A common example…
The number of custom integrations with Pardot that your organization needs will continue to grow alongside Pardot’s capabilities. Pardot admins and marketers can…
Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to…
One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very…
Posted on February 10, 2022 in Pardot You can track your website’s SEO health compared to your competitors’ using Pardot – in other…
It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to…
Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective at all…
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Pardot has been rebranded as Marketing Cloud Account Engagement.