Category Archives: Salesforce Ben | The Drip
Tracker domains enable any landing pages, forms, and files hosted in Pardot (that you create there) to have links that appear as your…
Custom redirects enable you to track link clicks on your marketing content (your website), on third-party websites, and other locations. A
Marketing Cloud is a market leader in marketing technology. Over years of innovation and acquisition, it has become incredibly comprehensive – at the…
Announced at Salesforce World Tour Sydney, a number of Marketing Cloud product names are changing. Pardot, one of Salesforce’s marketing automation tools, will…
Campaign Hierarchies allow you to link related Salesforce Campaigns to one another and arrange them into a hierarchy structure. The Salesforce Campaign Hierarchy…
Monitoring marketing channel performance in Salesforce (and Pardot) by each campaign is a challenge – and it’s even harder to determine which channel…
Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI. On the…
Pardot Business Units offer an amazing opportunity for businesses with multiple brands, product lines or regional marketing divisions to run independent marketing campaigns…
It’s no secret that a faster funnel means more conversions, more meetings, and more “closed won” deals. However, if accelerating your funnel was…
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept…
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Pardot has been rebranded as Marketing Cloud Account Engagement.