Category Archives: Salesforce Ben | The Drip
One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very…
Posted on February 10, 2022 in Pardot You can track your website’s SEO health compared to your competitors’ using Pardot – in other…
It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to…
Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective at all…
Calendly is a meeting scheduling tool that can be used with Pardot to connect prospects with Sales reps/SDRs to get into a conversation…
Posted on January 19, 2022 in Pardot Have you ever wanted to open a Prospect record by clicking on the Pardot URL field…
The demand for Pardot expertise continues to grow, helped by the Salesforce economy’s overall growth. With Pardot becoming ever more closely involved with…
The Salesforce marketing technology landscape is evolving at a fast rate. At first, I found this speed of change alarming. Now, I see…
‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware of your…
The more you know about your Pardot prospects, the better chance your team has of closing opportunities, ultimately making revenue. You use this…
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Pardot has been rebranded as Marketing Cloud Account Engagement.