Category Archives: Email Preferences Page
I had a philosophical conversation with Peter Sabba about the utility of email preference centers and their value as a whole to email marketing.
Last week I bought hockey laces for my 12-year old son, and now I get daily marketing emails about pucks, helmets, and hockey…
An Email Preference Center (EPC) is a page prospects use to select which topics they want to be emailed about – a preferences…
Prospect Resubscribe is one of Pardot’s most intriguing mailability features; using automation rules, engagement studio, or completion actions, you now have the ability…
Pardot’s resubscribe feature is golden. It lets an unsubscribed prospect opt back in again after they fill out a form.  Resubscribe works great…
Looking for a way to spice up your Pardot email preferences page? Try using toggles instead of checkboxes. In this tutorial, I’ll show…
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