Category Archives: Lead Management

4 Ways to Accelerate Your Marketing & Sales Funnel with Salesforce

It’s no secret that a faster funnel means more conversions, more meetings, and more “closed won” deals. However, if accelerating your funnel was…
Continue reading

How to “Unfreeze” Lead Status

It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status…
Continue reading

TOFU Checklist for Pardot

‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware of your…
Continue reading