Category Archives: Lead Management
We all know that Salesforce is a powerful Customer Relationship Management (CRM) platform that helps businesses manage their leads, contacts, and customer data.…
Posted on March 13, 2023 in Admins Share this article... Alongside Accounts, Opportunities and Contacts, Leads are one of the Standard Salesforce Objects,…
Lifecycle reporting is fundamental to Marketing Ops. Knowing how many marketing qualified leads (MQL) and sales qualified leads (SQL) you have captured in…
One of the key things to get right between Pardot and Salesforce is how we hand off prospects to sales. Some organisations have…
Creating Leads is an excellent feature of Salesforce for one specific reason: it prevents bad data from entering your system and clogging up…
With more people working from home and spending more time on digital devices, staying on top of a hot lead is vital. For…
Share this article...It’s no secret that a faster funnel means more conversions, more meetings, and more “closed won” deals. However, if accelerating your…
It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status…
Share this article...‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware…
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