Category Archives: Lead Scoring
Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in Pardot / Account…
Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and…
Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects. These two…
Einstein Behavior Score is a Pardot Einstein feature that looks at if a prospect signals ‘ready to buy’ engagement. Over time, this behavior…
Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall…
Why Pardot Scoring & Grading are Better Together ByChristina Anderson Marketing and sales alignment What is your Marketing Qualified Lead criteria for when…
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Pardot has been rebranded as Marketing Cloud Account Engagement.