Category Archives: Lead Scoring
Welcome to our in-depth step-by-step guide on unleashing the power of lead scoring in Pardot! Let’s walk you through every stage of setting…
Have you ever noticed that a prospect’s score changes doesn’t add up with their activities? While the prospect’s overall score has increased (in…
You can visually display prospect engagement or quality with a rating field on Salesforce Lead or Contact records. For example, you can take…
We all know that Salesforce is a powerful Customer Relationship Management (CRM) platform that helps businesses manage their leads, contacts, and customer data.…
Posted on March 13, 2023 in Admins Alongside Accounts, Opportunities and Contacts, Leads are one of the Standard Salesforce Objects, having their unique…
Pardot score represents how engaged a prospect is, how interested the prospect is in your brand. Each Pardot (Account Engagement) prospect is assigned…
One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score of all engagement…
Scoring may be a familiar tool to most that use Account Engagement (Pardot), but is it utilised to its full potential? Then there’s…
Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in Pardot / Account…
Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and…
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Pardot has been rebranded as Marketing Cloud Account Engagement.