We all know that Salesforce is a powerful Customer Relationship Management (CRM) platform that helps businesses manage their leads, contacts, and customer data.…
Posted on March 13, 2023 in Admins Share this article... Alongside Accounts, Opportunities and Contacts, Leads are one of the Standard Salesforce Objects,…
Pardot score represents how engaged a prospect is, how interested the prospect is in your brand. Each Pardot (Account Engagement) prospect is assigned…
Share this article...Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign…
Share this article...Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects.…
Share this article...Einstein Behavior Score is a Pardot Einstein feature that looks at if a prospect signals ‘ready to buy’ engagement. Over time,…