Category Archives: HML

4 HML Tricks for Advanced Pardot (Account Engagement) Personalization

Pardot introduced HML in late 2019 as the way to add personalization to Pardot (Account Engagement) assets. In short, HML is an update…
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How to Use Custom Object Fields in Pardot HML

Pardot HML enables you to easily add personalization because it dynamically pulls in data specific to the prospect that is viewing your Pardot…
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How to use Pardot as Your Digital Bouncer

"Sorry sir, you're not on the guest list"Have you ever wanted to create an event RSVP form but wanted to control who can…
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Pardot Personalization Pros & Cons: Dynamic Content vs. HML

Every email marketer understands that they need to be personalizing emails – but it can be hard to figure out how, especially when…
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How to Create a Dynamic Calendly Link Using Pardot HML

Does your sales team use Calendly to schedule client meetings? Wouldn't it be cool to be able to create a dynamic link in…
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Cool Handlebar Merge Language {{HML}} Tricks: Pardreamin 2020 Session

I originally presented this content at ParDreamin 2020. It explains all the fantastic things you can do with the new handlebar merge language…
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