Category Archives: Pardot External Activities

Webhooks and External Actions in Account Engagement (Pardot)

In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come to Account Engagement…
Continue reading

Pardot (Account Engagement) External Actions: What’s The Big Deal?

Welcome, Pardot External Actions. We finally have, in our marketer hands, a feature that extends the reach of Pardot, integrating with our wider…
Continue reading

Trigger External Actions from Engagement Studio

You may have seen that in the Winter’23 Release, you will be able to take action on prospects outside of Account Engagement. This…
Continue reading

Pardot External Activities: What’s The Big Deal?

Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why…
Continue reading