Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as…
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept…
The number of custom integrations with Pardot that your organization needs will continue to grow alongside Pardot’s capabilities. Pardot admins and marketers can…
Conversational marketing has skyrocketed into 2021 for good reason. Conversational marketing is a customer-aligned and dialogue-driven approach to marketing. It has become the…