Category Archives: Pardot Integrations

Salesforce and HubSpot Integration: An Admin’s Guide

The time has come. One of the most interruptive calendar invites you can receive just popped up in your inbox. The marketing team…
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The Future of Salesforce Marketing Cloud (Next 5 Years)

Salesforce Marketing Cloud and Pardot (Marketing Cloud Account Engagement) have become two of the leading platforms for multi-channel marketing, and the go-to choices…
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Eliminate Data Silos With Seamless Integration Into Salesforce [In-Depth Overview]

Access, report on, and manipulate records from multiple data sources (such as your Salesforce instance or BI solution) seamlessly within the same easy-to-use…
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How to use the Zapier Paths Tool Correctly

I love Zapier, even though I pronounced it wrong for years (hint: it rhymes with 'happier'). It allows you to do all those…
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How to Integrate LinkedIn Lead Gen Forms with Account Engagement (Pardot)

This is a video presentation from the Tampa Account Engagement (Pardot) user group that walks through this process that I outlined in an…
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How to: Integrate LinkedIn Lead Gen Forms with Pardot Form Handlers

This week the Tampa B2B Marketer Community Group (Pardot) hosted Marketing Champion and consultant Bill Fetter. othe (see all)
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Salesforce Labs App Demo: Account Engagement Automates… Record Creation!

The Salesforce Marketer Group (Pardot) in Tampa was joined by Amanda Benjamin, Jacqueline Fassett, and Chris Bayerle from the Salesforce Labs team to…
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Account Engaagement (Pardot) and Salesforce Integration

Imagine standing in front of a twenty-thousand-square-foot steel warehouse full of your company’s products. How will you sell your products to customers? The…
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Slack Markdown, @Mentions, and other Tricks for the New MCAE (Pardot) Slack Connector

Now that the Pardot (Marketing Cloud Account Engagement / MCAE ) Slack connector is out of beta, more people are probably willing to…
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Slack for Marketing Cloud Account Engagement

I recently found out the name Slack is an acronym for “Searchable Log of all Conversations and Knowledge”. We can now add that…
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