Category Archives: Pardot Lead Grading
The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart…
Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in Pardot / Account…
Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects. These two…
Posted on December 6, 2021 in Pardot Pardot grading represents how closely a prospect fits your ideal customer profile. Each prospect is assigned…
Why Pardot Scoring & Grading are Better Together ByChristina Anderson Marketing and sales alignment What is your Marketing Qualified Lead criteria for when…
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Pardot has been rebranded as Marketing Cloud Account Engagement.