How to build scoring and grading in Account Engagement (Pardot)
- February 2, 2024
- Lead Scoring, Pardot Geeks, Pardot Lead Grading
The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart from other marketing automation tools.
It’s also something that is not well understood or managed in many instances. There’s a decent amount of up-front work to do in order to get it working right.
In this live workshop session for the Tampa Salesforce Marketer Group (Pardot), I shared how scoring and grading can be built using out-of-the-box features.
Watch the video here:
Pardot Geeks Blog Article
This Pardot article written by: Ben LaMothe
Original Pardot Article: https://pardotgeeks.com/2024/02/pardot-scoring-grading-workshop/
Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/
Pardot Experts Blog
We have categorized all the different Pardot articles by topics.
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
- Einstein Features (11)
- Email Delivery (18)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (14)
- Industries (1)
- Non Profit (1)
- Landing Pages (10)
- Lead Generation (1)
- Lead Management (12)
- Lead Routing (2)
- Lead Scoring (15)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (2)
- Marketing Cloud Account Engagement (4)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (3)
- Pardot Admin (62)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (7)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (27)
- Form Handlers (7)
- Pardot Integrations (21)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (19)
- Pardot Sandboxes (2)
- Pardot Segmentation (4)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (29)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (4)
- Salesforce Flows (1)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (483)
- Cheshire Impact (9)
- Greenkey Digital (47)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (53)
- Pardot Geeks (38)
- Salesforce Ben | The Drip (235)
- SalesLabX (2)
- Slalom (2)
- Unfettered Marketing (45)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)
More Pardot Articles
See all posts
Prepare your spreadsheet and save it as a .csv file. If you are grabbing prospects from Salesforce, ALWAYS include the CRM ID…
In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot) org.
There's a fairly recent update to Account Engagement that everyone should enable in their accounts right away, it only takes a few…
When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step.
Before you create another form in Account Engagement (FKA Pardot), do yourself a favor.
I had a philosophical conversation with Peter Sabba about the utility of email preference centers and their value as a whole to email marketing.
An Engagement Studio program is a powerful tool that can help automate your marketing in Account Engagement. These programs can be used…